FitPinoy is the UAE’s leading Filipino meal subscription service, delivering healthy, authentic dishes tailored for busy lifestyles. With love from the Philippines, FitPinoy brings nutrition and culture together for the Filipino community abroad. To scale operations and enhance user experience, they needed a strong digital foundation.
FitPinoy faced operational gaps — from managing meal subscriptions to handling user data. Their growing customer base demanded a smooth, responsive platform across web and mobile. They lacked a centralized system to monitor, track, and update meal plans in real-time.
Heyyali designed and developed a complete digital ecosystem: a custom website, mobile app, and dashboard. From UI/UX to backend development, everything was built from scratch to fit FitPinoy’s needs. The result? A seamless subscription experience, faster order processing, and better user engagement.